Construction has begun on a new location for Niello MINI. Opening December 2013, this new 33,000 square foot facility will be located at 3210 Auburn Boulevard in Sacramento. Alongside Business 80, and neighbor to the beautiful Niello Audi building, the new home for Niello MINI will only be a short distance away from its current location. ”Auburn Boulevard is morphing into a really nice automotive row, right along the freeway and very attractive. And really, part of the Fulton Avenue DNA is there too.”
Why the move? The MINI brand has grown significantly since The Niello Company first introduced the MINI brand to the Sacramento region in 2002. The current location of Niello MINI at 2020 Fulton Avenue, next to Niello BMW Sacramento, is barely able to handle the amount of business associated with the popular MINI brand. It’s time for an upgrade, Niello style.
MINI is a fun brand, with fun clientele. While the current home of Niello MINI embraces such an environment, its new location will be bigger, better, and more fun. The ultra-modern building will include a spacious customer waiting lounge, a MINI strapped to the side of the building, and even a car hanging upside-down from the showroom ceiling.
What will happen to the existing Niello MINI location? Stay tuned…
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