THINK not so mini

Exterior Concept

Exterior Concept

Construction has begun on a new location for Niello MINI. Opening December 2013, this new 33,000 square foot facility will be located at 3210 Auburn Boulevard in Sacramento. Alongside Business 80, and neighbor to the beautiful Niello Audi building, the new home for Niello MINI will only be a short distance away from its current location. “Auburn Boulevard is morphing into a really nice automotive row, right along the freeway and very attractive. And really, part of the Fulton Avenue DNA is there too.”

Construction at 3210 Auburn Boulevard

Construction at 3210 Auburn Boulevard

Why the move? The MINI brand has grown significantly since The Niello Company first introduced the MINI brand to the Sacramento region in 2002. The current location of Niello MINI at 2020 Fulton Avenue, next to Niello BMW Sacramento, is barely able to handle the amount of business associated with the popular MINI brand. It’s time for an upgrade, Niello style.

Construction at 3210 Auburn Boulevard

Construction at 3210 Auburn Boulevard

The new MINI building takes shape, and is not so mini

The new MINI building takes shape, and is not so mini

MINI is a fun brand, with fun clientele. While the current home of Niello MINI embraces such an environment, its new location will be bigger, better, and more fun. The ultra-modern building will include a spacious customer waiting lounge, a MINI strapped to the side of the building, and even a car hanging upside-down from the showroom ceiling.

What will happen to the existing Niello MINI location? Stay tuned…

Interior Concept

Interior Concept

* Follow Niello MINI on Facebook at facebook.com/niellomini

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Posted in We embrace change
2 comments on “THINK not so mini
  1. […] the THINK not so mini blog post a while back, introducing you to the new Niello MINI home at 3210 Auburn Boulevard opening […]

  2. Great write-up, man. Can’t wait for the next one.

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