THINK Italian

FIAT USA has named The Niello Company its Sacramento dealer. Soon you will see this popular Italian make alongside our Maserati lineup at the 2030 Fulton Avenue location, directly between Niello BMW Sacramento and Jaguar / Land Rover Sacramento. Niello Italian Imports, Inc. was recently established to give Sacramento a new home for the various Italian brands represented by The Niello Company, with future plans allowing for Alfa Romeo.

To accommodate these exciting changes, the existing 2030 Fulton Avenue building will go through a complete interior and exterior remodel. The existing Maserati showroom will be expanded, and split down the center, with the ever-impressive lineup of Maserati vehicles on one side and the sporty FIAT lineup on the other. A new service drive will be added to the building, as well as an expansion of the service bay, to provide customers with the award-winning service that has come to be expected at Niello dealerships.

Exterior building concept

Exterior building concept

Remodel construction will begin soon, but in the meantime, feel free to visit the 2030 Fulton Avenue location for all your FIAT needs. Sales hours are Monday through Friday, 9:00 am to 7:00 pm, Saturday 9:00 am to 6:00 pm, and Sunday 10:00 am to 6:00 pm. Service hours are Monday through Friday 7:30 am to 6:00 pm, closed Saturday and Sunday. Parts hours are Monday through Friday 7:30 am to 6:00 pm, Saturday 9:00 am to 3:00 pm, closed Sunday.

Call toll-free at 888.275.FIAT (3248), locally at 916.977.FIAT (3248), or visit online at

Interior building concept

Interior building concept

The addition of FIAT continues The Niello Company’s legacy of specializing in selling popular, highly sought-after automobiles. For FIAT, The Niello Company made the perfect partner for the Sacramento market because of both companies’ shared passions to exceed expectations in customer service, as exemplified by a few of The Niello Company’s core values: we hold high expectations, and we enthusiastically value our customer.

“We are in the business of providing an experience matched with unsurpassed service and quality in selling high-demand autos to our customers. Niello FIAT will provide the same exceptional customer experience found throughout The Niello Company.” – Rick Niello, President.

Fiat 3.5 hp (1899)

Fiat 3.5 hp (1899) (Photo credit: Wikipedia)

Did you know FIAT was founded in 1899? Check out this 3.5 HP beauty from Turin Italy, the model that started it all. And in case you are wondering about the initials, FIAT stands for Fabbrica Italiana Automobili Tornio, which was their first produced automobile, built 22 years before The Niello Company inception.

Today, FIAT is known for offering compact sport cars with an Italian flare, including models for everyone from the average driver to the sports car enthusiast, and everything in between. The FIAT brand identifies with sleek design, impressive performance and unmatched personality. FIAT is a vibrant and successful franchise whose models have won numerous awards for safety, consumer satisfaction and overall performance.

Among the offerings at Niello FIAT will be the FIAT 500 line, currently the subject of a national advertising campaign establishing FIAT models as the next wave of Italian immigrants coming to America. This model was reintroduced to the United States in 2011 by Chrysler after a 25 year absence. What makes the ‘FIAT 500 the perfect canvas for customization? See for yourself in the FIAT “No Dream Limit” video:

These are exciting times for The Niello Company, and exciting times for the Sacramento region!

* Follow FIAT on Twitter @FIATUSA, on Facebook at, or check out FIAT’s line of videos on YouTube.

Tagged with: , ,
Posted in We embrace change
One comment on “THINK Italian
  1. […] Also noteworthy is the addition of Niello FIAT, the newest brand in The Niello Company lineup. Not only did go through a complete makeover, but the Niello FIAT website as well: Check out the new website to see the hottest trend in Italian motors, such as the sporty FIAT 500 Abarth and the impressive 4-door FIAT 500L. You can read more about the acquisition of FIAT in the earlier blog post, THINK Italian. […]

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: