Automotive News recently compiled their second annual list of the 100 Best Dealerships to Work For in the United States and Canada, and for the second year in a row, four Niello dealerships have been recognized with this honor. Out of over 23,000 dealerships in North America, that is quite an accomplishment, especially considering only 8 dealerships were chosen to represent California, with a majority of dealerships residing on the eastern side of the United States.
In the 2012 inaugural event, award recipients included Niello Porsche, Jaguar / Land Rover Sacramento, Land Rover Rocklin, and Niello Volkswagen, with Niello Porsche ranked #8 in the top 100. This year, repeats of this recognition were awarded to Niello Porsche (#11) and Land Rover Rocklin (#89), while Niello Audi (#78) and Niello BMW Elk Grove (#44) made the list for the first time. Out of the top 100 dealerships this year, 28 were recognized two years in a row, 4 of those being Niello dealerships.
“A larger, more competitive pool of applicants undoubtedly made it tougher to repeat. And some repeating dealerships returned at lower rankings than last year. But nine rose in the rankings.” – Automotive News. Taking into account the various manufacturers represented in this study, Niello Porsche was ranked as the top Porsche dealership in the nation for employee satisfaction two years in a row, Land Rover Rocklin as the second highest representing the Land Rover brand, Niello Audi as the third highest for all Audi dealerships, and Niello BMW Elk Grove as the top-ranked BMW dealership in the country.
Eric Niello, General Manager of Land Rover Rocklin, was interviewed by Automotive News about changes in response to staff requests: “Employees wanted a stronger outlet for communication within the dealership and the company as a whole. In response, management created an employee newsletter highlighting topics including coming events, customer feedback, industry news and human resources bulletins.” Todd English, General Manager of Niello Porsche, commented on training: “All new employees are sent to a daylong orientation that reviews the business fundamentals of the company, including our core values, mission statement and company history. Each employee leaves this training with a better understanding of the dealership operations, not only from a business standpoint, but also with a foundation of values based on the philosophy that drives the company.” Matt Phelan, General Manager of Niello Audi, covered employee value: “Niello Audi has a program that identities an employee of the quarter. This individual is nominated by his or her peers, selected by management and represents the core values of the company and makes a positive impact on the business. At the end of the year, one employee is named employee of the year.” Matt Ryan, General Manager of Niello BMW Elk Grove during the time of the study (now serving as General Manager for the Niello BMW Sacramento and Niello MINI locations), was interviewed about advancement opportunities: “Niello BMW Elk Grove takes pride in promoting from within, and continuously looks for individuals driven by success.”
Unique to The Niello Company, representatives from the organization were asked to speak at the Automotive News 100 Best Dealerships to Work For event in Chicago since inception, and to also serve on panels covering employee retention, longevity, and overall satisfaction in the workplace. Last year, Rick Niello, President of The Niello Company, spoke to the top 100 dealerships about “being in the people business.” Such recognition not only makes Niello dealerships a great place to work, but a great place to buy a car. Matt Ryan spoke on behalf of The Niello Company this year to echo the importance of focusing on the people with whom you work. He introduced a new video about the heritage and philosophy of The Niello Company, which awed the crowd.
Panel sessions throughout the event discussed employee compensation, benefits, retention and turnover in an overall analysis of data from all regions of the United States and Canada, covering 350,000 payroll records submitted by 2,500 dealerships. Best practices in employee retention were covered. The Niello Company was asked to take part in a panel that included Adam Arens, owner of Patriot Subaru, our very own Matt Ryan (pictured), and Larry Zinn, General Manager of the Warren Henry Group of auto dealers. “How do you retain employees in an ultra-competitive world?” Such questions were answered in what was listed on the program as “A lesson in retention from the best dealers in the country.”
After a formal dinner to celebrate top 100 Best Dealerships to Work For, a Gala Awards Presentation recognized each of these dealerships individually, with representatives from each brought onto the stage to accept the award, grouped by dealership size: small (25-49 employees), medium (50-99 employees) and large (100 or more employees). The Small Dealerships category included two-time recipients Niello Porsche (ranked #8 of 42), award accepted by Martin Camsey, Vice President and Chief Financial Officer of The Niello Company, and Land Rover Rocklin (ranked #36 of 42), award accepted by Eric Niello, General Manager. The Medium Dealership category included first-time recipients Niello Audi (ranked #36 of 44), award accepted by Matt Phelan, General Manager, and Niello BMW Elk Grove (ranked #20 of 44), award accepted by Matt Ryan, General Manager of Niello BMW Sacramento and Niello MINI.
After a night of celebration, dealerships from all over the country, and all who were present, were able to return home with a simple idea: