THINK food drive

For the third year in a row, Niello employees, clients and vendors jumped into the holiday spirit by participating in The Niello Company’s annual A Drive to Give holiday food drive. All 13 Niello dealerships and the Niello Collision Center accepted non-perishable food items throughout the holiday season. From November 22nd until December 20th, 2013, food was collected in specially-marked bins for four local food banks: Sacramento Food Bank and Family Services, Placer Food Bank, Elk Grove Food Bank Services, and Food Bank of Contra Costa & Solano.

The Niello Company is proud to support the community and partner with the local food banks in the surrounding areas this year. Many Niello locations brought friendly competition to the table, with offers such as a pound of food per “like” on Facebook, 100% matching of customer-donated food items by department managers, and other creative means of bringing in a record amount of food this holiday season. Niello MINI, for example, hosted a holiday lights driving tour, inviting guests to bring non-perishable food items with them for donation.

“The Food Bank depends on the generosity of the community to make our work possible. We are lucky that The Niello Company is helping us collect the food we need to help our neighbors. Their donations will make a big difference in our community.” – Larry Sly, Executive Director of Food Bank of Contra Costa & Solano

“Our community is incredibly appreciative of the support we receive from the food drive hosted by The Niello Company during the holiday season. Items collected during this drive will make a tremendous difference in the lives of the families we serve.” – Blake Young, President/CEO of Sacramento Food Bank and Family Services

The Niello Company’s corporate headquarters provided P.O.D. storage, where dealership representatives steadily delivered donations on a weekly basis. By the end of the food drive, the bin was brimming with food. On December 20th, employees of the Niello management team, alongside volunteer ambassadors from the various Niello dealerships, loaded four delivery vehicles to disperse the collected food to the four food banks.

With a record number of donations this year, The Niello Company’s annual A Drive to Give campaign collected roughly 7,500 non-perishable food items, weighing in at over 4,500 pounds! Even after the December 20th delivery, over 1,500 additional pounds of food was collected and donated, for a grand total of nearly three tons.

“It has been exciting and inspiring to watch how acts of individual generosity, from throughout our region, can add up to make a huge difference in the lives of people who really need the help.” – Rick Niello, President of The Niello Company